Suzuki axes advertising deal with TV hosts Ant and Dec
The motoring firm will continue to sponsor the final two episodes of the series of Saturday Night Takeaway, but the duo will not appear in commercials.
In the adverts, the presenting duo were seen driving around and giving away cars to members of the public.
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Hide AdA statement from Suzuki GB Plc said: “Suzuki are withdrawing their advertising campaign with Ant & Dec. No further material featuring the duo will be aired and Suzuki’s endorsement deal with the pair has come to an end.
“We agree with ITV and Ant & Dec that it was the correct decision not to broadcast Saturday Night Takeaway this weekend.
“As a car brand we recognise the seriousness of Ant’s charge. We completely support Ant’s decision to seek treatment.
“Suzuki will, however, continue to sponsor the last two episodes of this series of Saturday Night Takeaway with our current idents.
“Suzuki very much supports Dec and ITV’s decision to broadcast the shows and as headline sponsors we also want to support the competition winners who have won places on the plane to Florida for the series finale.”
McPartlin was charged with drink-driving on Wednesday following his arrest on Sunday and will appear in court next month.
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